1. PLAN:- BRANDED CONTENT
Content is marketing's last opportunity for creativity.
Relevant content earns permission to sell. Content is the fuel that drives the inbound effect from partner sites and outposts, content is the conversation starter and problem solver in social media and it's the only way to develop a strong presence in search engines.
2. REACH:- Search Engines, Social Networks, Publishers and Blogs.
BUYER STAGE: EXPLORATION
Publish and promote your content allow sharing to other outposts, networks and syndicate. Draw people to your content hub.
Key measures:
- Fans/Followers
- Vistors
- Inbound Links
3. ACT:- Your web site, blog, community and interactive tools.
BUYER STAGE: DECISION MAKING
Be worth finding - your content hub needs to be relevant, inspiration, useful problem solving and earn you permission to sell in the future..
Key Measures:
- Time on Set
- Shares/ Comments / Likes
- Leads / Lead Conversion
4. CONVERT:- E-commerce process, product, price and promotion.
BUYER STAGE: PURCHASE
Captilallise on marketing investment, develop re-marketing and email automation to ensure relevance at buyer stage and drive repeat sale..
Key Measures:
- Orders
- Revenue
- Average Order Value
5. ENGAGE:- Customer Advocacy
BUYER STAGE: ADVOCACY
Thrilled customers are key to social media marketing, social proof, repeat sales and referral. Start your marketing here!
Key Measures:
- Repeat Purchase (Lifetime Value)
- Referral
Article Source: https://www.pinterest.com/pin/302937512413056706/