Best Time To Work on Social Media Post
Inbound Marketing Funnel
1. PLAN:- BRANDED CONTENT
Content is marketing's last opportunity for creativity.
Relevant content earns permission to sell. Content is the fuel that drives the inbound effect from partner sites and outposts, content is the conversation starter and problem solver in social media and it's the only way to develop a strong presence in search engines.
2. REACH:- Search Engines, Social Networks, Publishers and Blogs.
BUYER STAGE: EXPLORATION
Publish and promote your content allow sharing to other outposts, networks and syndicate. Draw people to your content hub.
Key measures:
- Fans/Followers
- Vistors
- Inbound Links
3. ACT:- Your web site, blog, community and interactive tools.
BUYER STAGE: DECISION MAKING
Be worth finding - your content hub needs to be relevant, inspiration, useful problem solving and earn you permission to sell in the future..
Key Measures:
- Time on Set
- Shares/ Comments / Likes
- Leads / Lead Conversion
4. CONVERT:- E-commerce process, product, price and promotion.
BUYER STAGE: PURCHASE
Captilallise on marketing investment, develop re-marketing and email automation to ensure relevance at buyer stage and drive repeat sale..
Key Measures:
- Orders
- Revenue
- Average Order Value
5. ENGAGE:- Customer Advocacy
BUYER STAGE: ADVOCACY
Thrilled customers are key to social media marketing, social proof, repeat sales and referral. Start your marketing here!
Key Measures:
- Repeat Purchase (Lifetime Value)
- Referral
Article Source: https://www.pinterest.com/pin/302937512413056706/
Google Algorithm Update? A Reversal Of Last Weeks Update?
This morning there was a large surge in webmaster chatter around fluctuations and changes in the Google search results. The chatter began around 3am ET in the ongoingWebmasterWorld thread (note, it may be split off soon into it's own thread) and has continued throughout this morning.
Many are saying there are seeing major shifts in their rankings in the Google search results. Some are saying it is a complete reversal to the update we say a week ago. Let me share some of this chatter with you.
Update - More substantial losses on generic high volume search terms. I keep having legacy indexation issues flag in WMT, so when i investigate they are usually already resolved. For the first time in my 9 year career I'm at a complete loss. Seems completely random.
It seems to me that whatever happened over the weekend / last week has now rolled back. My positions were quite mixed up with some gains and some losses but traffic up overall. And sales were great. I am now seeing the results I have had for months again. It's too soon to tell is sales / conversions are on or off yet. Is anyone else seeing that?
We are seeing the same. Very big losses on high traffic keywords. Sales are complete off since last weekend.Biggest winner is amazon. In our vertical it is hard to find a query very amazon hasn´t at least 4 but 7 entries in a row.
I am not seeing this chatter in the black hat forums, so I doubt it is Penguin related, but who knows.
The tracking tools, at least the ones that show updates already for today, some are showing signs. Mozcast has yet to update for today but SERPMetrics shows a huge spike:
Algoroo is showing changes:
Advanced Web Ranking shows constantly heat:
AccuRanker shows a lot also:
And RankRanger also shows a lot of changes today:
Update: Mozcast now showing very high temperatures:
Truth is, I don't like to put too much weight on these tracking tools but the webmaster chatter certainly spiked this morning and maybe something is about to hit.
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